“People think the phone is the product. The phone was never the product. You are. We build the rockets that carry the signal, the satellites that hold it, the intelligence that reads it, and the device that puts all of it in your hand — one company, one surface, one account. You won’t download anything. You won’t choose between services. You’ll wake into it and it will already know you. Every other maker asks you to leave your device to live your life. Ours is the life. We are not selling a phone. We are giving you a self that finally works.”